A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network

doi:10.1109/ACCESS.2020.2987717

	A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network
	Zhang, Xun 1; Xie, Xiaolan 1; Wang, Yuxue 1; Zhang, Xiaohu 2; Jiang, Dong 3; Yu, Chongchong 1; Liang, Yike 1
刊名	IEEE ACCESS
	2020
卷号	8 页码:71708-71720
关键词	Classification algorithms Neural networks Prediction algorithms Roads Data models Backpropagation Advertising Digital signage backpropagation algorithms classification algorithms geographic information systems
ISSN号	2169-3536
DOI	10.1109/ACCESS.2020.2987717
通讯作者	Jiang, Dong(jiangd@igsnrr.ac.cn) ; Yu, Chongchong(chongzhy@vip.sina.com)
英文摘要	Digital signage is an important outdoor advertising medium in cities. However, advertising on digital signage often lacks pertinence. Thus, it is important to introduce an accurate digital signage audience classification method to facilitate targeted advertising. In this study, a multi-label classification model based on a backpropagation (BP) neural network and the Huff model, referred to as the Huff-BP model, is proposed to investigate digital signage audience classification. A case study is performed on outdoor digital signage within the 6th Ring Road in Beijing, China, and economic census, population census, average housing price, social media check-in and the centrality of traffic networks as research data. The data are divided into ,000 m normal grids. Multi-label classification modelling factors for various grid scales are constructed. The BP neural network classification algorithm is improved to solve the multi-label classification problem. In addition, an improved Huff model is used to calculate the digital signage influence values between each grid cell and integrated into the improved BP neural network to classify modelling factors at various scales. Finally, four metrics are used to examine the effectiveness of the proposed model. The results show that the Huff-BP-based multi-label classification model achieves relatively good classification results, and the digital signage audiences are mainly concentrated within the 4th Ring Road and near the 5th Ring Road.
资助项目	Strategic Priority Research Program of the Chinese Academy of Science[XDA23000000] ; China Postdoctoral Science Foundation[2017M620885] ; Support Project of High-level Teachers in Beijing Municipal Universities in the Period of the 13th Five-year Plan[CITTCD201904037] ; Research and Development Programme of the Beijing Municipal Education Commission[KM202010011011] ; National Natural Science Foundation of China[61802010]
WOS关键词	MULTI-LABEL CLASSIFICATION ; AREAL UNIT PROBLEM
WOS研究方向	Computer Science ; Engineering ; Telecommunications
语种	英语
出版者	IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC
WOS记录号	WOS:000530813500004
资助机构	Strategic Priority Research Program of the Chinese Academy of Science ; China Postdoctoral Science Foundation ; Support Project of High-level Teachers in Beijing Municipal Universities in the Period of the 13th Five-year Plan ; Research and Development Programme of the Beijing Municipal Education Commission ; National Natural Science Foundation of China
内容类型	期刊论文
源URL	[http://ir.igsnrr.ac.cn/handle/311030/159670]
专题	中国科学院地理科学与资源研究所
通讯作者	Jiang, Dong; Yu, Chongchong
作者单位	1.Beijing Technol & Business Univ, Sch Comp & Informat Engn, Beijing Key Lab Big Data Technol Food Safety, Beijing 100048, Peoples R China 2.Nanjing Agr Univ, Coll Agr, Nanjing 210095, Peoples R China 3.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res IGSNRR, Beijing 100101, Peoples R China
推荐引用方式 GB/T 7714	Zhang, Xun,Xie, Xiaolan,Wang, Yuxue,et al. A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network[J]. IEEE ACCESS,2020,8:71708-71720.
APA	Zhang, Xun.,Xie, Xiaolan.,Wang, Yuxue.,Zhang, Xiaohu.,Jiang, Dong.,...&Liang, Yike.(2020).A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network.IEEE ACCESS,8,71708-71720.
MLA	Zhang, Xun,et al."A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network".IEEE ACCESS 8(2020):71708-71720.